Last updated: 22 June 2026
Elite Plastic Solutions Ltd is committed to protecting your privacy and handling your personal data responsibly, transparently, and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This Privacy Policy explains what personal data we collect, why we collect it, how we use it, how long we keep it, and what your rights are. Please read it carefully.
1. Who We Are
The data controller responsible for your personal data is:
Elite Plastic Solutions Ltd
Waterside Business Park, Avalon Road, Kirton, Boston, Lincolnshire, PE20 1QR
📞 01775 661 186
📧 sales@eliteplasticsolutions.co.uk
If you have any questions about this policy or how we handle your data, please contact us using the details above.
2. What Personal Data We Collect
Depending on how you interact with us, we may collect and process the following categories of personal data:
| Category | Examples | How collected |
|---|---|---|
| Identity data | Name, company name (trade customers) | Enquiry forms, phone calls, trade account applications |
| Contact data | Email address, phone number, postal address | Enquiry forms, quotes, order placement, trade accounts |
| Property data | Property address, access details, property type | Survey bookings and installation orders |
| Transaction data | Details of products or services purchased, order history, invoices | Orders, trade counter sales |
| Financial data | Payment method details, billing records | Payment processing (we do not store full card details) |
| Communications data | Records of emails, phone calls, and written correspondence with us | Any direct communication with us |
| Usage data | Information about how you use our website (pages visited, time spent, browser type) | Automatically via cookies and analytics tools — see our Cookie Policy |
We do not knowingly collect personal data from children under 16. Our services are intended for adults.
3. How We Use Your Personal Data
We use your personal data only for specific, lawful purposes. The table below explains how and why:
| Purpose | Legal basis (UK GDPR) |
|---|---|
| Responding to your enquiry or quote request | Legitimate interests (to respond to potential customers) |
| Providing installation services and fulfilling orders | Performance of a contract |
| Processing payments and managing invoices | Performance of a contract; legal obligation |
| Conducting surveys and site visits | Performance of a contract |
| Managing trade accounts | Performance of a contract; legitimate interests |
| Sending order updates and job-related communications | Performance of a contract |
| Sending marketing communications (where you have opted in) | Consent |
| Improving our website and services | Legitimate interests |
| Complying with legal and regulatory obligations | Legal obligation |
| Dealing with complaints or disputes | Legitimate interests; legal obligation |
We will not use your personal data for any purpose incompatible with the purposes listed above without first informing you.
4. Marketing Communications
We may send you information about our products, services, or promotions by email or post, but only where you have given us your consent to do so, or where we have a legitimate interest as an existing customer under the Privacy and Electronic Communications Regulations (PECR).
You can opt out of marketing communications at any time by:
- Clicking the “unsubscribe” link in any marketing email.
- Contacting us directly at sales@eliteplasticsolutions.co.uk or 01775 661 186.
Opting out of marketing will not affect the delivery of service-related communications (such as order confirmations or appointment reminders).
5. Who We Share Your Data With
We do not sell your personal data to any third party. We may share your data with the following categories of recipient, only where necessary:
- Subcontractors and installation teams – where installation work is carried out by or with the assistance of vetted subcontractors, they will receive only the information necessary to complete the job (e.g. your name, address, and job details).
- Suppliers and manufacturers – to place and fulfil product orders on your behalf.
- Payment processors – to process payments securely. We do not store full payment card details.
- IT and website service providers – including our website host and email provider, who process data on our behalf under data processing agreements.
- Professional advisers – such as accountants or solicitors, where legally required or in connection with a dispute.
- Regulatory authorities – such as HMRC, the ICO, or law enforcement, where we are legally required to disclose information.
All third parties we work with are required to handle your data securely and in accordance with applicable data protection law.
6. International Data Transfers
We aim to keep your personal data within the UK and European Economic Area (EEA). Some of our third-party service providers (such as Google Analytics) may transfer data outside the UK. Where this occurs, we ensure that appropriate safeguards are in place, such as the UK International Data Transfer Agreement (IDTA) or equivalent approved mechanisms.
7. How Long We Keep Your Data
We retain personal data only for as long as necessary for the purposes for which it was collected, or as required by law. As a general guide:
| Data type | Retention period | Reason |
|---|---|---|
| Customer order and installation records | 7 years after completion | Legal and accounting obligations; warranty period |
| Enquiries that did not result in an order | 12 months | Legitimate interests (follow-up); then deleted |
| Trade account records | 7 years after account closure | Legal and accounting obligations |
| Financial and invoicing records | 7 years | HMRC and Companies Act requirements |
| Marketing consent records | Until consent is withdrawn, then deleted | To demonstrate compliance with PECR |
| Website usage data (analytics) | Up to 26 months | Google Analytics default retention |
When personal data is no longer required, it is securely deleted or anonymised.
8. Cookies
Our website uses cookies and similar tracking technologies. For full details of the cookies we use and how to manage them, please see our Cookie Policy.
9. How We Keep Your Data Secure
We take the security of your personal data seriously and have appropriate technical and organisational measures in place to protect it against unauthorised access, loss, destruction, or alteration. These include:
- Secure, password-protected systems and email accounts.
- SSL encryption on our website (HTTPS).
- Limiting access to personal data to staff who need it to carry out their role.
- Using reputable third-party providers who maintain their own security standards.
In the unlikely event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the ICO within 72 hours and, where required, inform you directly.
10. Your Rights Under UK GDPR
You have the following rights in relation to the personal data we hold about you:
- Right of access – You can request a copy of the personal data we hold about you (a “Subject Access Request”). We will respond within one month.
- Right to rectification – You can ask us to correct inaccurate or incomplete personal data.
- Right to erasure – You can ask us to delete your personal data where there is no longer a lawful reason to retain it.
- Right to restrict processing – You can ask us to pause processing of your data in certain circumstances.
- Right to data portability – Where processing is based on consent or contract, you can ask us to provide your data in a structured, machine-readable format.
- Right to object – You can object to processing based on our legitimate interests, or to direct marketing at any time.
- Right to withdraw consent – Where we rely on consent, you can withdraw it at any time. Withdrawal does not affect the lawfulness of processing before withdrawal.
To exercise any of these rights, please contact us at sales@eliteplasticsolutions.co.uk or write to us at our registered address. We will respond within one month of receiving your request. We may need to verify your identity before processing your request.
11. Right to Complain
If you are unhappy with how we have handled your personal data, please contact us in the first instance so we can try to resolve your concern.
You also have the right to lodge a complaint with the UK’s supervisory authority for data protection:
Information Commissioner’s Office (ICO)
Website: ico.org.uk
Helpline: 0303 123 1113
Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
12. Links to Other Websites
Our website may contain links to third-party websites. This Privacy Policy applies only to our website and services. We are not responsible for the privacy practices of any third-party websites and encourage you to read their privacy policies before providing any personal data.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal obligations. Any updates will be posted on this page with a revised “Last updated” date. We encourage you to check this page periodically.
14. Contact Us
For any questions, requests, or concerns relating to this Privacy Policy or your personal data, please contact us:
Elite Plastic Solutions Ltd
Waterside Business Park, Avalon Road, Kirton, Boston, Lincolnshire, PE20 1QR
📞 01775 661 186
📧 sales@eliteplasticsolutions.co.uk